Jobs to be Done and the Job Map

As you probably read a hundred times, innovation starts by understanding your customer. What do they try to achieve? What is the ‘Job’ they try to get done? And how can you help them achieve it? The Job Map can help you.

Erik van der Pluijm - Nov 03 2019 - 3 min read

Three Ways to Understand your Startup’s Customer Needs

Any serious new project, whether it is a startup, a new product, or another type of venture, is a big commitment. It will take you time, money, and effort. There simply are no ‘easy business ideas’. So it makes sense to try and make your effort worthwhile. Sounds good, but where do you start?

Erik van der Pluijm - Oct 14 2019 - 3 min read

What Lean Experiment to run?

Use the Experiment Cheatsheet to find out the experiment you should run next

Erik van der Pluijm - Sep 02 2019 - 7 min read

Experiment Recipe: Exit Poll

The ‘Exit Poll’ experiment aims to get a reaction from test subjects just at the time they have experienced the problem.

Erik van der Pluijm - Aug 21 2019 - 7 min read

Experiment Recipe: Landing Page

The ‘Exit Poll’ experiment aims to get a reaction from test subjects just at the time they have experienced the problem.

Erik van der Pluijm - Aug 15 2019 - 7 min read

The Pirate Metrics Canvas

When you are developing a new digital service or startup, it is vital to understand how you will reach your customers. The Pirate Metrics Canvas will help you do that.

Erik van der Pluijm - May 21 2019 - 3 min read